News for the Non-Newspapered

Imagine you are a journalist at a small-town newspaper. Because of the size of the operation, you not only initiate the stories, but also write them up as a reporter and then help distribute the paper to those interested in getting a copy.

Your paper has around 500 readers.

One day, it occurs to you that while you have 500 readers, you live in a town of more than 5,000 people. So while you are reaching a large group, it is far from the majority. Approximately 4,500 people are not reading your news.

You decide to reach them.

But how?

One thing is clear: designing and marketing a newspaper to people who have demonstrated no interest in reading your existing newspaper presents a challenge. You can't simply do what you've already been doing. If it was working, they would already be readers.

You decide to go with some "blue sky" thinking, freeing yourself to reflect on the situation in ways you may never have considered before.

Click here to continue reading this post and to view the blog archive.

Daily Headline News

Israel passes contested law that defines it as a"Jewish state"

Supporters say the law enshrines Israel's Jewish character but critics say it alienates the Arab minority and weakens the nation's democracy. (Lieber, The Wall Street Journal)

more...

What stays on Facebook and what goes? The social network cannot answer

Facebook executives from Mark Zuckerberg on down have been almost comically tripped up by some of the most basic questions the site faces. (Manjoo, The New York Times)

more...

Report warns of 'dangerous complacency' in the fight against HIV

Today, 20.9 million of the 36.7 million people with AIDS receive treatment, according to UNAIDS, most of them living in the poor countries where the disease is most prevalent. (Brink, NPR)

more...

Good Riddance, Jerry Springer

TV's king of trash finally signs off, leaving us more like him than we'd care to admit. (Davidson, The American Conservative)

more...

TTB7 Pastor's Package

Designed to serve pastors and their congregations, this package includes downloads for all of the materials listed below related to TTB7. Reproduction rights are given for the Intro and Reading Plan Booklet, the TTB7 Leader's Guide and the TTB7 Group Study Guide for use within your church:

  • 7 installments of video teaching by James Emery White
  • 7 complete manuscripts of the message, including programming notes
  • TTB7 Introduction and Reading Plan Booklet
  • TTB7 Leader's Guide (for small group study)
  • TTB7 Group Study Guide (participant's guide)
  • TTB7 HiRes Graphic Image
Click here to see this product and more.