On Mission for Christmas

Toys "R" Us wants you for Christmas.

I remember reading an article about a very targeted plan by the toy giant to "invade the mall [during the] holiday season, opening 600 'Express' stores in malls and other shopping centers around the country, more than six times [the previous] year's count, and hiring 10,000 seasonal workers."

During a time of economic downturn, CEO Gerald Storch saw this as a necessary "aggressive action" plan.

The company indeed went into action and the question simply became, "How big can we make this?"

How big can we make Christmas?

Or more specifically, Christmas Eve?

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