The Continuing, Staggering Rise of the Nones

In my latest book, The Rise of the Nones: Understanding and Reaching the Religiously Unaffiliated, I charted the meteoric rise of this religious classification in the United States.

And it has been meteoric.

If you're new to the conversation, here's a précis:

A "none" is someone who says that they are religiously unaffiliated. When asked about their religion, they did not answer "Baptist" or "Catholic" or any other defined faith. They picked a different category: "none."

The number of "nones" in the 1930's and 1940's hovered around 5 percent. By 1990, that number had only risen to 8 percent, a mere 3% rise in over half-a-century. Between 1990 and 2008 – just 18 years – the number of "nones" leaped from 8.1 percent to 15 percent. Then, in just four short years, it climbed to 20 percent, representing one of every five Americans.

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