How a Former Top Pizza Marketer Is Now Promoting Jesus

Jesus has billions of followers. But what he needed was a top-of-the-funnel marketing campaign. That’s according to Ken Calwell, chief executive of Come Near, the nonprofit behind the “He Gets Us” Jesus-focused campaign seen in a pair of Super Bowl commercials earlier this month. For marketers, the top of the funnel is where they try to raise name recognition and awareness for their product or cause, as opposed to “lower funnel” work like generating sales. (Graham, The Wall Street Journal)

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Church & Culture
Korean Church asked to become ‘hybrid’ in post-Covid times

The Catholic Church in South Korea needs to consider the possibility of changing to a hybrid church that utilizes both online and offline services considering the post-Covid situation, say Catholic experts. The suggestion was made in a Pastoral White Paper of the Catholic Church in Korea, which was released on Jan. 31 by the Korean Catholic Pastoral Institute of the national bishops' conference. (UCA News)

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Church & Culture
Southern Baptists oust one church for having woman pastor, two others over sexual-abuse policy

The SBC’s Executive Committee announced the decision after a closed-door session at the end of its two-day meeting in Nashville. These are the latest in a series of expulsions in recent years, most notably when it ousted one of its largest, California’s Saddleback Church, and a Louisville, Kentucky congregation for having women in ministry leadership roles. (Smith, AP News)

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Church & Culture