For 2026 Super Bowl, 'He Gets Us' ad goes more personal, less political

“It doesn’t matter who you are, where you’re from, where you’re at in a spiritual journey,” he said. “Jesus has something relevant for you. He gets you. He sees you. He knows you.” For the campaign’s fourth Super Bowl, Armour said, the “He Gets Us” ads were due for a new direction. He said brands often evolve — otherwise, the message gets stale. (Smietana, Religion News Service)

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